The blog
Trade Show Tips & Articles
Every article on planning, budgeting, staffing, marketing and measuring your trade shows.
Why are trade shows so expensive?
You Want Me to Pay for What? One of the most common questions I get from trade show exhibitors is, "Why are trade shows so expensive?" and it's a valid question.
One of my biggest trade show mistakes
When I first started my job, I was beyond excited! "You're in charge of our trade shows," I was told. How exciting! Event planning should be easy, right?
25 of the most common trade show mistakes
Since I started in the trade show industry in 2006, I've seen the same mistakes come up again and again, at companies of all sizes and in many industries. Here are the 25 I see most often.
Browse by topic
Find tips by topic
Planning & Objectives
Set clear goals, pick the right shows and build a timeline that keeps you ahead of every deadline.
Budgeting
Understand where the money goes, cut waste and treat every dollar as an investment in results.
Booth Design & Graphics
Booth design, exhibits, lighting and graphics that stop people in the aisle and tell your story in seconds.
Staffing
Choose, train and coach a booth team that starts conversations and qualifies leads.
Marketing
Pre-show promotion and in-booth engagement that bring the right people to your booth.
Measurement
Set the right goals, track ROI and ROO, and show your executives what every show is worth.
Logistics
Keep shipping, drayage, install & dismantle and show services on schedule and on budget.
Lead Follow-Up
Capture, qualify and follow up fast, so the leads you worked for turn into customers.