Trade show

Toy Fair 2027: Dates, Venue and Exhibitor Details

Feb. 20-23, 2027, Jacob K. Javits Convention Center, New York, NY.

About Toy Fair 2027

Toy Fair, run by The Toy Association, is a trade-only event for the toy and play industry and has been its central marketplace for more than a century. It is held at the Javits Center in New York. Manufacturers show thousands of new toys, games and play products to buyers, retailers, inventors, licensors and media, and Toy Fair University offers sessions on trends, retail strategy and licensing.

Show guide

Quick facts

Dates
Feb. 20-23, 2027 [1]
City
New York, New York [1]
Organizer
The Toy Association [1]
Official general contractor (decorator)
T3 Expo (2027 show, source)
Exhibitor service manual
Posts closer to the show

Facts checked Oct. 17, 2026. Numbers in brackets link to the sources at the bottom of this page.

More show details

Address 655 W. 34th Street, New York, NY 10001 [2]
Venue website Javits Center
Audience Trade only [1]
Audience Trade only [1]
Show hours Sat Feb 20: 10:00 am - 6:00 pm; Sun Feb 21 - Mon Feb 22: 9:00 am - 6:00 pm; Tue Feb 23: 9:00 am - 4:00 pm [3]
Who can attend Trade only; not open to the public. Under-18s are not permitted except approved individuals aged 5-17 [3]
Who attends Manufacturers, retailers, global press, sales reps, licensors, inventors, designers and financial professionals [3]
Education Toy Fair University sessions on trends, retail strategy, licensing and more [1]

The number in brackets after each detail links to its source in the list below. Most details come from the official show website or its organizer.

Data sources

Each source below lists the details it supports. The official show website was checked on Oct. 8, 2026.

  1. https://toyassociation.org/tf (dates, city and state, venue, audience, organizer, education, official website)
  2. https://www.javitscenter.com/ (street address)
  3. https://toyassociation.org/toyfair/tf-faqs.aspx/ (show hours, who can attend, who attends)

Dates, cities and venues come from the show's official website.

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