Trade show

Surf Expo January 2027: Dates, Venue and Exhibitor Details

Jan. 6-8, 2027, Orange County Convention Center, Orlando, FL.

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Retail & Consumer GoodsVerified on official site: Oct. 12, 2026

Jan. 6-8, 2027

Orange County Convention Center

Orlando, Florida

Visit the official website

Official site: surfexpo.com | Dates source | Convention center website

About Surf Expo January 2027

Surf Expo is a wholesale trade show for watersports, resort, swim, boutique and coastal lifestyle products, held every January and September at the Orange County Convention Center in Orlando. Apparel, swimwear, accessories and hardgoods brands show products in the Surf, Boutique, Resort, Swim, Footwear, Gift and Souvenir categories to qualified retail buyers, plus events and education.

Show guide

Quick facts

Dates
Jan. 6-8, 2027 [1]
City
Orlando, Florida [1]
Organizer
Emerald [1]
Official general contractor (decorator)
Freeman (2027 show, source)
Exhibitor service manual
Exhibitor resources page (2027 manual not posted yet)
Exhibitors
More than 600 exhibiting brands at the September 2026 show (prior show) [3]

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Facts checked Oct. 17, 2026. Numbers in brackets link to the sources at the bottom of this page.

More show details

Address 9800 International Drive (West Concourse), Orlando, FL 32819 [2]
Venue website Orange County Convention Center
Exhibitors More than 600 exhibiting brands at the September 2026 show (prior show) [3]
Categories Surf, Boutique, Resort, Swim, Footwear, Gift and Souvenir [1]
Who attends Qualified buyers purchasing for thousands of storefronts [1]
Last edition Surf Expo September 2026: more than 600 exhibiting brands; retail buyers from over 2,000 companies (prior show) [3]
Rules Trade-only event for exhibiting manufacturers, qualified retailers and media; not open to the public [4]
Show features Expanded Tidal Reach creator buildout (powered by Popfly) [3]

The number in brackets after each detail links to its source in the list below. Most details come from the official show website or its organizer.

Data sources

Each source below lists the details it supports. The official show website was checked on Oct. 12, 2026.

  1. https://surfexpo.com/ (dates, city and state, venue, organizer, categories, who attends, official website)
  2. https://www.occc.net/Attendee-Getting-Here (street address)
  3. https://surfexpo.com/news/surf-expo-september-2026-continues-50th-anniversary-year-with-strong-retail-attendance-debut-creator-program-and-expanding-dive-category/987509281/ (exhibitors, last edition, show features)
  4. https://surfexpo.com/about-the-show/ (rules)

Dates, cities and venues come from the show's official website.

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