Show guide

AHR Expo 2027: Tips for Exhibitors and Attendees

Jan. 25-27, 2027, at McCormick Place in Chicago.

AHR Expo 2027 runs Monday through Wednesday, Jan. 25-27, 2027, at McCormick Place in Chicago. It's the HVACR industry's big winter show, produced by the International Exposition Company and co-sponsored by ASHRAE and AHRI. Hours are 10 a.m. to 6 p.m. on Monday and Tuesday and 10 a.m. to 4 p.m. on Wednesday.

Show guide

Quick facts

Dates
Jan. 25-27, 2027
City
Chicago, Illinois
Organizer
International Exposition Company (IEC), with ASHRAE and AHRI as co-sponsors
Official general contractor (decorator)
Freeman (2027 show, source)
Exhibitor service manual
Posts closer to the show

Facts checked Oct. 17, 2026.

AHR Expo 2027 at a glance

Dates and hours Mon., Jan. 25, and Tue., Jan. 26, 2027, 10 a.m. to 6 p.m.
Wed., Jan. 27, 2027, 10 a.m. to 4 p.m.
Venue McCormick Place, 2301 S. Martin Luther King Dr., Chicago, IL 60616
Producer International Exposition Company (IEC), with ASHRAE and AHRI as co-sponsors
Registration Free through Jan. 23, 2027. $30 for online registrations after that and for onsite attendee registration.
Badge pickup Grand Ballroom S100. Sun., Jan. 24, noon to 4 p.m.; Mon., Jan. 25, 7 a.m. to 6 p.m.; Tue., Jan. 26, 8 a.m. to 6 p.m.; Wed., Jan. 27, 8 a.m. to 4 p.m.
Who can attend No one under 16, including infants. Students 16 and 17 can attend if they're registered and with an adult.
Alongside ASHRAE Winter Conference, Jan. 23-27, 2027, in Chicago
Exhibitor move-in Thu., Jan. 21, to Sun., Jan. 24, 2027
Exhibitor move-out Wed., Jan. 27, to Sat., Jan. 30, 2027
General contractor Freeman
Hotels onPeak "Show Hotels," with free shuttles on show days
Official site ahrexpo.com
Last verified October 12, 2026

AHR Expo moves between cities. The 2026 show was in Las Vegas, so treat the figures below as last year's results, not a forecast for Chicago.

Who attends AHR Expo (and who exhibits)

AHR's about page lists engineers, contractors, OEMs, design/build professionals, wholesalers and distributors, manufacturers' reps, architects, facility managers and public utility professionals among its visitors. Its 2026 Attendance Report for the Las Vegas show (Feb. 2-4, 2026) lists:

  • 41,888 verified visitors and 12,110 verified exhibitor personnel, for 53,998 total
  • 1,956 exhibiting companies on 578,980 net square feet
  • 8,186 international visitors from 110 countries
  • 16,464 first-time visitors, or 39%

Michael's Tip

With 39% of 2026 visitors there for the first time, a lot of the people at your booth won't know your company. Train your staff to open with a question about the visitor's work and save the product detail for after they've answered. Keep a short, plain explanation of what you make ready for the people who are new to the category.

Exhibitor tips for AHR Expo 2027

Booth space

Space at the 2027 show costs $47.30 per square foot, per AHR's FAQ. AHR says the Chicago floor plan is sold out and it's taking waitlist requests only from HVACR equipment and product manufacturers (AHR exhibit page).

Per the exhibitor manual, your space includes an 8-foot back drape, 3-foot draped side dividers and an ID sign with your company name and booth number. The sign is automatic for booths up to 300 square feet and has to be requested for larger spaces. Booths aren't carpeted, so order flooring separately.

Key dates from the exhibitor manual

The manual lists these "for best rates, order by" and submission dates (Booth Services, EAC, Badges, Booth Layout Approval, Exhibitor Planning Timeline). The 2027 show's deadlines start in November 2026.

What Deadline Who
Booth layout approval Nov. 20, 2026 Show management
Badges mailed (international) Dec. 1, 2026 Maritz registration
Lead retrieval (badge scanner) Dec. 15, 2026, for best rates Maritz Global, exclusive
Advance warehouse opens Dec. 22, 2026 Freeman
Catering Dec. 28, 2026, for best rates OVG Hospitality, exclusive
EAC notification Dec. 28, 2026 Show management
Booth services on Freeman Online Dec. 28, 2026, for best rates Freeman
Internet and telecom Jan. 5, 2027, for best rates McCormick Place Technology Services, exclusive
Photography and video Jan. 5, 2027, for best rates Oscar & Associates, preferred
Badges mailed (domestic) Jan. 10, 2027 Maritz registration
Advance warehouse closes Jan. 14, 2027 Freeman
Booth security Jan. 20, 2027, for best rates AF Services, preferred
Free exhibitor badge registration ends Jan. 23, 2027 ($10 per new badge from Jan. 24) Maritz registration

The exhibitor FAQ says there are no deadlines for ordering booth services, but there are discounts for ordering early. Every exhibitor also has to submit a booth layout for approval, and the manual's deadline for that is Nov. 20. Its planning timeline lists Dec. 28 as the last day for the best rate on services ordered from Freeman Online.

McCormick Place has free Wi-Fi in public spaces, but the manual says it's shared bandwidth meant for light use like email. Order internet for anything that matters, like demos and lead scanners.

Michael's Tip

I'd place the lead retrieval order first, since its best rate ends Dec. 15, and send the EAC notice and certificate of insurance before Dec. 28. Internet comes next, by Jan. 5. With those three in, you can capture leads, your booth builder can get in, and your demos will have a connection.

Move-in and move-out

Per the manual's setup and dismantle hours:

Move-in: Thu., Jan. 21, through Sat., Jan. 23, 2027, 8 a.m. to 5 p.m., and Sun., Jan. 24, 8 a.m. to 3:30 p.m. Freight arrives by the time assigned to your booth on the target move-in plan. If you plan to work late, email show management first. Once you leave the hall after 5 p.m. (3:30 p.m. Sunday), you can't come back in. Label your empty crates and leave them in the aisle before 3:30 p.m. Sunday.

Move-out: Wed., Jan. 27, 4 to 8 p.m.; Thu., Jan. 28, and Fri., Jan. 29, 8 a.m. to 5 p.m.; and Sat., Jan. 30, 8 to 11 a.m. All carriers must check in by 8 a.m. Saturday. Exhibits stay intact until the show closes at 4 p.m. Wednesday, and AHR says returning empty crates takes about 12 to 15 hours after close.

The exhibitor FAQ says employees with at least six months at the exhibiting company may start dismantling at close. Read the full wording in the manual before you plan your teardown around it.

Shipping and material handling

Freeman handles all freight in and out of the building. Per the manual's shipping overview:

  • Advance warehouse: ship to Freeman at 2500 West 35th St., Chicago, IL 60632, from Dec. 22, 2026, through Jan. 14, 2027. Freight after Jan. 14 gets an after-deadline charge. The warehouse takes deliveries Monday to Friday, 8 a.m. to 3:30 p.m., and is closed weekends, Dec. 24 and 25, 2026, and Jan. 1, 2027.
  • Direct to show: freight arrives on your target day and time and checks in at the marshaling yard. Drivers should expect a wait. AHR doesn't recommend DHL, FedEx or UPS for direct shipments.
  • Paperwork: every shipment needs a certified weight ticket and a bill of lading.
  • Material handling: the manual lists a general rate of $2.50 per pound. Many shows quote per 100 pounds, so read this one carefully when you budget.
  • Hand carry: you can't unload in McCormick Place driveways or entryways. Park in a McCormick Place lot and carry items in yourself or use a non-motorized, non-hydraulic hand truck or dolly. For vehicle unloading, see McCormick Place's Automobile and Small Utility Vehicle (ASUV) program.

Freight costs add up fast, which is part of why trade shows are so expensive. There's more on McCormick Place in our Chicago convention center guide.

Approved vendors and list scams

AHR's vendor page names Maritz Global Events for badge registration, lead retrieval and list rental. Per AHR's exhibitor alerts, Maritz is the only authorized source for attendee lists, and anyone else offering one isn't legitimate. AHR suggests filing a report with the Federal Trade Commission if you get fraudulent calls or emails.

Filling your booth

For invitation ideas, see my pre-show email templates and the trade show marketing section. Staffing a three-day show? The staffing section can help.

Michael's Tip

Registration stays free through Jan. 23, 2027, and costs $30 after that, so that date is a good reason to get your invites out early. Send the first one in early December and a reminder in mid-January, before the price changes. Include your booth number and one thing you're showing that people can't see anywhere else.

Attendee tips for AHR Expo 2027

Register by Jan. 23, 2027, and your badge is free. After that it's $30 online or onsite, per AHR's FAQ. The FAQ also says anyone registered for the ASHRAE Winter Conference can attend the expo at no charge, and that the AHR Expo app will be available around December.

No one under 16 gets in, including infants. Students 16 and 17 can attend during show hours if they're registered and with an adult.

Photography of an exhibitor's booth, products or people needs that exhibitor's permission, and camera gear has to stay out of the aisles.

Michael's Tip

McCormick Place is a big campus, so plan your visit hall by hall and build your list in the My Show Planner before you arrive. Leave travel time between appointments in different halls. Wednesday closes at 4 p.m., so book your important meetings for Monday and Tuesday.

Travel, hotels and parking

AHR's travel partner, onPeak, negotiates rates at its "Show Hotels." AHR says free shuttles run between the convention center and all Show Hotels (or points nearby) on show days, and the shuttle schedule will be posted in the winter (AHR FAQ, Show Hotels). AHR also warns about fraudulent hotel offers, so book only through its official link.

AHR hasn't published parking prices for the show. For McCormick Place parking and transit, see our Chicago convention center guide.

McCormick Place labor rules and what you can do yourself

Freeman is the only party allowed to unload trucks and move material to your booth, per the shipping overview. You can hand-carry from a parking lot with a non-motorized dolly. If you use an EAC, notify show management by Dec. 28, 2026, and send a certificate of insurance. EAC workers need a daily set-up and dismantle wristband from security, starting Jan. 21, plus a McCormick Place B.E.E.P. wristband, which applies to all contractor and labor personnel (EAC page). For the building's labor rules, see our Chicago guide and trade show logistics.

AHR Expo 2027 FAQs

When and where is AHR Expo 2027?

Jan. 25-27, 2027, at McCormick Place, 2301 S. Martin Luther King Dr., Chicago.

Is AHR Expo free to attend?

Yes, if you register by Jan. 23, 2027. After that, registration costs $30 online or onsite.

What are the AHR Expo 2027 show hours?

Monday and Tuesday, Jan. 25 and 26, from 10 a.m. to 6 p.m. Wednesday, Jan. 27, from 10 a.m. to 4 p.m.

Can I bring my kids to AHR Expo?

No one under 16 is allowed, including infants. Students 16 and 17 can attend during show hours if they're registered and with an adult.

When is AHR Expo 2027 exhibitor move-in?

Thursday, Jan. 21, through Sunday, Jan. 24, 2027. Hours are 8 a.m. to 5 p.m., except Sunday, which ends at 3:30 p.m.

Where do I ship to the AHR Expo advance warehouse?

To Freeman at 2500 West 35th St., Chicago, IL 60632. The warehouse receives freight from Dec. 22, 2026, through Jan. 14, 2027.

How many people went to AHR Expo 2026?

AHR's 2026 Attendance Report lists 41,888 verified visitors and 53,998 total verified attendance at the Las Vegas show.

Related guides

Written by Michael Flavin, a trade show pro since 2006. Facts checked against official sources on Oct. 12, 2026.

Sources

All checked Oct. 8 to 12, 2026.

  1. AHR Expo, About: https://www.ahrexpo.com/about
  2. AHR Expo, FAQ: https://www.ahrexpo.com/faq
  3. AHR Expo, Request Exhibit Space: https://www.ahrexpo.com/new-exhibitor-inquiry-form
  4. AHR Expo, 2026 Attendance Report (PDF): https://static1.squarespace.com/static/5e8b706df05d9c51212c3bea/t/69a641a0978411545e6db544/1772503456092/AHR2026_AttendanceReport.pdf
  5. AHR Expo Exhibitor Manual, Exhibitor FAQ: https://www.ahrexhibitormanual.com/exhibitor-faq
  6. AHR Expo Exhibitor Manual, home: https://www.ahrexhibitormanual.com
  7. AHR Expo Exhibitor Manual, Booth Space Includes: https://www.ahrexhibitormanual.com/booth-space-includes
  8. AHR Expo Exhibitor Manual, Booth Services: https://www.ahrexhibitormanual.com/services-utilities
  9. AHR Expo Exhibitor Manual, EAC Information: https://www.ahrexhibitormanual.com/eac
  10. AHR Expo Exhibitor Manual, Set-up & Dismantle Hours: https://www.ahrexhibitormanual.com/setup-dismantle-hours
  11. AHR Expo Exhibitor Manual, Shipping Overview: https://www.ahrexhibitormanual.com/shipping-overview
  12. AHR Expo Exhibitor Manual, Target Move-In Plan: https://www.ahrexhibitormanual.com/target-plan
  13. AHR Expo, Approved Vendors: https://www.ahrexpo.com/vendor
  14. AHR Expo, Exhibitor Alerts: https://www.ahrexpo.com/exhibitor-alerts
  15. AHR Expo, Show Hotels: https://www.ahrexpo.com/show-hotels
  16. AHR Expo, Hotel Alerts: https://www.ahrexpo.com/hotel-alerts
  17. AHR Expo Exhibitor Manual, Badges & Registration: https://www.ahrexhibitormanual.com/badges
  18. AHR Expo Exhibitor Manual, Booth Layout Approval: https://www.ahrexhibitormanual.com/booth-layout-approval
  19. AHR Expo Exhibitor Manual, Exhibitor Planning Timeline (PDF, linked from the Exhibitor FAQ): https://drive.google.com/file/d/1se-8j037a0D2GraASRyEx96i0QzWw1jL/view?usp=drive_link

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